IoT School stands as an educational disruptor, embodying the essence of innovation and community. With an excited and competent personality, it's a reliable platform pioneering a new approach to education by providing hands-on training, not just theoretical knowledge. For this project, we created a visual identity that speaks to the brand's commitment to shaping future innovators. The elements in the logo mark we came up with borrow from conductive pathways found in a PCB, put together in a hexagon which aims to evoke a sense of community and balance in the brand. The colors and typography chosen for the brand all unite together to create a brand that is innovative and forward thinking.