Migrations Gift Shop is a Curio shop located in the Kenyan Rift Valley. By selling Kenyan inspired curios, the shop owner hopes to preserve elements of the traditional Kenyan culture. The task for this project was to design a Brand identity for the shop, as it takes its operations online to help widen its audience. Initially, when coming up the identity the foundational question asked was: “What is a significant item that comes to mind when one thinks of an African Curio shop?” The answer? An African mask. The resulting identity was built around the masks wore by African warriors combined with colors inspired by earth tones.